SK-II #FutureX : The Innovation Of Future Retail Experience.

As part of its global innovation journey to transform beauty retail experiences, we launch the Future X Smart Store at CES 2019. At the Future X Smart Store, we introduces the concept of a seamless "phygital" retail environment where visitors can explore immersive, personalised mixed media experiences that merge the physical and digital to learn about their skin in a way never possible before. Combined with 50+ top APAC influencer in-store experience co-creation, the store has become one of the hottest checkout point in Tokyo, Singapore and China.

The Future Retail Store Combined with AI.

Powered by the latest technologies that include state-of-the-art facial recognition, computer vision, Artificial Intelligence (A.I.) technology augmented by SK-II's proprietary Skin Science and Diagnostics innovation

Smart Store Trend Among Influencers, from China to SG

Future X Smart Store by SK-II first launched in Tokyo in May 2018, followed by Shanghai and Singapore.  Since its inception, the Future X Smart Store by SK-II has been gaining traction as a beauty store of the future amongst influencers, media and consumers alike.

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