Prada Beauty APAC 3 Axis O+O Launch
For the first launch of the Prada Beauty brand and Paradox fragrance in the Asia Pacific region, we combined multiple online(e-commerce, influencers, social media) and offline channels(pop up, events, OOH etc) in Singapore and China, to create triple-digit business growth for the Prada Beauty APAC during the launch period.
The Chinese New Year Campaign won the Best Influencer/KOL-led Campaign from the Moodie Report.
Online: Top APAC Influencers cooperation and EC Launch
In order to increase the awareness of Prada Beauty among APAC, we cooperated with more than 100 top KOLs in China, Singapore and Southeast Asia to publish content focus on the key fragrance product: Paradox, on platforms such as Instagram and Little Red Book (the most popular social media for young people in China), and combined with offline pop-up store experiences to attract consumers to online/offline consumption.
Together with the launch of Prada's online malls in multiple countries in the APAC region (Singapore, China, South Korea, etc.), we achieved triple-digit business growth for several consecutive months, and The Chinese New Year Campaign won the Best Influencer/KOL-led Campaign from the Moodie Report.
Offline: World's First Prada Holiday Gift Factory, and Pop-Ups among APAC
In order to reach Asia-Pacific consumers in all aspects, we arranged multiple pop-up stores, large outdoor installations, etc. in different regions such as Hainan, China and Singapore. We also cooperated with Singapore Changi Airport to launch the World's First Prada Holiday Gift Factory there, enabling Prada Beauty to achieve significant business growth in the Asia-Pacific, especially China and Southeast Asia.