Award List & More
More portfolio from Armani award winning integrated campaigns, Atelier Cologne brand re-launch and e-commerce growth, SK-II new product and ambassador launch, and SK-II brand campaign that triggered a huge discussion in China
Armani Makeup Lab Celebrity Event Brought Business Growth
To revitalise the business of the Armani beauty in the APAC region after the epidemic, we planned a series of campaign/event from online to offline in the summer of 2023. Including the renovation of the online e-commerce, the launch of a new makeup series in China, and with the new concept of the offline pop-up store: Makeup Lab, we also invited China's top celebrity, famous actor: Jackson Yee(易洋千玺) to attend the event, and livestream the whole process.
The campaign achieved the industry's No.1 livestream views, and No.1 engagement, and also pushed the Armani brand to the NO.1 market awareness. The business of Armani Beauty achieved growth higher than the market.
Winner of the Best Virtual/Digital Event from The Moodie Report 2023
Armani Beauty Chinese New Year 2022 x CDFG
Created 3D videos, drone shows, a new concept of offline pop-up store, and collaborated with top online influencers to celebrate the Chinese New Year.
Winner of the Best High Impact Campaign Award from The Moodie Report 2022
Atelier Cologne APAC Rebrand Launch & Online Growth
Collaborated with the headquarters to redesign and relaunch the niche salon perfume brand Atelier Cologne in APAC, especially renovating the e-commerce site in China, Singapore and Korea for targeted consumer, resulted in significant online business growth for the brand.
Winner of the Best Electronic or Mobile Commerce from from The Moodie Report 2023
SK-II New Limited Edition and new Ambassador Launch
In 2017, in order to reach more young consumers, we designed a new limited edition of the facial treatment essence, and signed a new Gen-Z brand ambassdor: Leah Dou. Leah is the daughter of China's most famous female singer: Faye Wong, an independent songwriter, and the youngest brand ambassador in the history of SK-II.
We planned a series of socitopics on Weibo(China version of Twitter), which made this series a sensation on Chinese social media as soon as it was released, and made this limited edition product quickly sold out on e-commerce.
SK-II #MEETMEHALFWAY GLOBAL CAMPAIGN
During the 2019 Lunar New Year, as a prestige skincare brand with the core of #ChangeDestiny and a continuous focus on the Asian women, we launched the documentary "Meet Me Half Way" for the first time. By recording how three real Chinese women faced the pressure of "urging marriage" from their parents during the Chinese New Year, we encouraged more Asian women to pursue freedom and independence.
We chose WeChat as the main online platform, combined with the hot topics of the Chinese New Year, the documentary received more than 18 million views within 24 hours of its launch, and triggered a huge discussion.