Asia Market Expert with Award-Winning Experience from Top International brands

ex P&G, L'Oréal, Edelman

12yrs in APAC

Optimise your strategy, investment and opportunity to the dynamic Asia market

Passionate Strategic Thinker, Creative Problem Solver:

Worked at agency, regional brand in-house, and group corporate team
8 yrs in mainland China, 3 yrs in HongKong, now based in Singapore;

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Specialise In

Integrated Marketing Campaign

Utilizing different/multiple online and offline channels - such as influencers, media, celebirties, event, livestream, social media buy etc. - to build brand awareness and reputation in 360 degree. With 60+ brand campaigns and 5 award-winning campaign among China, Singapore and Korea, I helped brands such as SK-II, Prada beauty, and Maison Margiela Fragrances to become the No.1 awareness brand in the market.
APAC Market Strategy

With in-depth data, market, and consumer insight analysis, to create the most effective brand strategy and reach the business goal. I especially specialised in translate the global perspective into regional brand strategy, focus on the dynamic APAC region like mainland China, Singapore, Korea. Combined with the 12 yrs hands on experiences, I have successfully helped 20 different brands in P&G/L'Oréal group on bespoke regional brand marketing strategies.
Asia Market Growth

Maximised the Asia market growth with creative and lovcalized approach. I have helped brand to launch AI makeup tool that drive 20% conversion rate, and have also led the cooperation with Alibaba to create new online business that drives double digit business growth. The search for new growth will continue to evolving, I would love to analyze different business needs in depth, and together we will explore more effective, localized growth in the Asian market.

Portfolio

Other Specialties

12 years hands on experience in the APAC market: Worked in mainland China, HongKong and Singapore, I have built insight especially for China, Korea, Singapore, and Asia travel retail market.
With 8 years of execution experience in China local market and 4 years of strategic planning in APAC focusing on Chinese market, I have a deep and unique insight into the complex China market. My experience in agency, group CDO team, and regional brand in-house also empowered me the flexibility to provide the most effective insights for different brands.
Whether it's launched a new baby food brand like Little Freddie enter China, or work with global fashion team and launch Prada Beauty in APAC, or re-launch a new fragrance brand in China, I am able to use my insights, resources and strategies to help brands successfully localise their business in Asia, with awareness and significant business growth.
Data and result driven digital marketing, specialise in regional investment strategy, visual and content development, KPI and compliance guideline, digital result optimisation, and Chinese digital platform.
Over a decade of experience in managing influencers, celebrities and media, with strong top influencer, celebrity and media resources and insights, focusing on the Asian market.
Over the subsequent decades of my career, I have accumulated over 60 event planning, management and execution experiences and the corresponding resources focused on the Asia-Pacific region.
Professional Cantonese and Mandarin voiceover artist, dubbed museum guides, TV commercials, hosted a radio program and own a personal podcast in Mandarin.